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A Tip Top effort!

This is the best thing since sliced bread!

Tip Top, one of Australia’s most popular supermarket bread brands has begun introducing a significant change to its packaging. Instead of opting for the classic plastic bread tag, Tip Top has made the decision to make the switch to recycled cardboard tags.

Graeme Cutler, Director of Sales and CSR Lead at Tip Top ANZ said “we’re doing it because it’s simply the right thing to do,” highlighting that the major brand is being proactive in their approach to reducing waste, rather than waiting for consumers to ask for it.

Making the switch to these recycled bread tags will eventually rid the nation of over 400 million individual pieces of plastic each year! The nation-wide rollout is planned to take place over the next two years, however you can already find some of these special loaves in local supermarkets.

These new recycled tags are equally as durable as the old ones and are no extra cost for retailers or customers! Tip Top recommends that you tuck them inside something else in your recycling bin as their small size means they can easily get lost or fall out.